Pokémon Elite Trainer Box

The ETB, the official showcase for Pokémon collectors
Beyond the booster packs it contains, an ETB is a collector's item in its own right. Designed and produced by The Pokémon Company International under direct license, it brings together graphic and physical elements that you won't find in any other Pokémon TCG distribution format: not in Displays, Booster Boxes, Tins, or Blisters. It's the only way to obtain the complete official packaging of an expansion.

Exclusive features that can only be found in ETB
Sleeves featuring the expansion's artwork (usually 65 units): visuals printed specifically for that set, which are never reprinted after the end of the sales cycle. ETB 151, Prismatic Evolutions, and Fates of Paldea sleeves have already become sought-after items in mint condition, sealed.
Exclusive promo card: Some expansions include a holographic or alternate-art card that is only distributed via ETB. Older ETB promos (Pikachu V ETB Sparkling Stars, Mew ex 151) are now listed individually on collector marketplaces.
Rigid storage box with matching set design: a display object in itself, perfectly sized to hold a binder or fit on a glass shelf.
Damage counters and status markers in the colors of the set, with official logos.
Illustrated strategic guide: a small booklet printed in high definition with official artwork. An anecdotal item today, but a heritage piece in 10 years.

A long story already: ETBs as witnesses to a Pokémon generation
The Elite Trainer Box format has existed since the mid-2010s at The Pokémon Company International. Each generation of the game (Black & White, XY, Sun & Moon, Sword & Shield, Scarlet & Purple) has produced around twenty distinct ETBs, transforming this initial launch product into a visual archive of the TCG's graphical evolution. The older ETBs (Sun & Moon, Sword & Shield era) are now documented on collector wikis as essential pieces for a serious Pokémon collection.
Store a sealed ETB under good conditions

To preserve the asset value of a sealed ETB:
Never remove the original plastic film (shrink wrap). Its presence is a key marker of authenticity for future resale.
Avoid direct exposure to UV light: the colors printed on the cardboard will fade over several years of sun exposure.
Temperature and humidity: Store between 18 and 22°C in moderate humidity. The cardboard will warp above 60% relative humidity.
No stacking under load: a crushed ETB deforms on the lateral faces, a defect immediately visible in photos.
Glass or mylar protection for ETBs intended for long-term storage or grading (PSA, Beckett offer authentication services on sealed products).

Open or keep sealed: the two schools of thought
Among collectors, two approaches coexist:

Sealed collectors keep their ETBs intact in their original packaging for their authenticity and potential appreciation over 5-10 years. Some sealed Sword & Shield ETBs now trade for several times their original price.
"Openers" open the ETB to exploit the accessories (sleeves, box, promos) and build their collection card by card. The box and sleeves then retain a significant secondary value.

Why Pokémon dominates the global TCG market today
Since 2022-2023, the Pokémon TCG has become the world's top-selling collectible card game, surpassing Magic: The Gathering. This momentum is fueling secondary demand for sealed products, of which ETBs (Extra Trading Cards) constitute one of the most structured and liquid segments. The most sought-after expansions (151, Fates of Paldea, Prism Evolutions) are already permanently sold out at most official retailers.
Delivery, payment and return

Delivery within mainland France, French overseas departments and territories, and European countries listed on the website; estimated delivery time specified at checkout. Payment by credit card or PayPal. 14-day right of withdrawal after receipt, excluding opened sealed products. Customer service available by email or via the contact form.

Also worth discovering
• Pokémon
• Pokémon Accessories
• Pokémon Import Asia
• Pokémon Booster Artset

See also
• By extension: Darkest Night (ME05) , Rising Chaos (ME04) , Perfect Balance (ME03) , Transcendent Heroes (ME2.5) , Phantasmagorical Flames (ME02) , Mega Evolution (ME01) , Pokémon 30th Anniversary
• Other formats: Pokémon displays of 36 boosters , Pokémon bundles of 6 boosters , Pokémon blisters, duopacks and tripacks , individual Pokémon boosters , Pokémon boxes

Frequently Asked Questions

What does an ETB from the Mega Evolution series contain?
9 boosters, a promo card, 65 card sleeves in the colors of the expansion, 40 Energy cards, damage dice, a coin toss die, a guide and a storage box with dividers.

Are the ETBs in French?
Yes, unless otherwise stated in the product name.

Which ETBs are available?
ETB 30th Anniversary, Dark Night (ME05), Chaos Rising (ME04) and previous Mega Evolution expansions still in stock.